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Conferences for professionals in the information technology industry

Dombrovska Anna

Senior Business Analyst
DataArt
Poland
Wroclaw

Biography:

Born in 1988, finished faculty Dnipropetrovsk National University in 2010 as a specialist of public relationship. 

Started career in IT in 2010 as the dating sites product management and at some point became product leader of the French dating group of sites called AGL that allowed me to spend almost year of working from Paris office. 

As a product manager I was responsible for conversion ratio constant increasing & control, new features implementation, A/B hypothesis testing, strategic planning of product development and I implemented a wide range of the features and A/B tests experiments  confirmed by increase of e-commerce KPIs.

In October 2014 I switched to a Business Analyst role in in DataArt and moved to Wroclaw. For last 5 years I have been performing different type of activities starting from reverse engineering and solution design to BA consultancy (BA process audit and advising on its improvement).

 

Talks

Business Analyst as a Change Manager within the organisation

26.07.2019

The presentation is aimed to cover the concept of Change Management process within Organization (not Change REQUESTS Management)  and the importance of Business Analyst is the Evangelist of the Change among the SMEs as it can directly influence on project acceptance and overall success.


Target audience: Middle BAs who are for the service/outsource company or inside the enterprise one, where the decision about change is taken by management, but end-users are not fully aligned with it. 


Main thesis: BA should constantly remind the business about the benefits of the new system and be its evangelist, otherwise, users must refuse using and accepting the new change.


What audience should start doing after the session: BAs should change their approach of working with end-users: instead of just elicitating the requirements, he/her should help users to realize the benefits of new product, provide an examples how particular feature will improve KPIs, working process and so on.

Audience level
Regular Talk (40 min)

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