English
Conferences for professionals in the information technology industry

Соболева Анастасия Викторовна

Senior Analyst
Luxoft
Russia
Moscow

Biography:

Ведущая телеграмм-канала "Путь аналитика" -- t.me/analyst_way

Интервью с ведущими специалистами отрасли, информация для начинающих аналитиков, тренды из мира аналитики.

Talks

Usability Testing Using Customer Journey Map. Real case.

31.12.2019

What questions do usability research have?

  • Does it is convenient to use for the user? 
  • Will the user understand the interface?
  • Does the application is ergonomic for the user?

Usually, analysis and development come from hypotheses and biases of the team with its own experience which differs from the experience and views of users. 


We receive negative feedbacks regularly from users at the output.


For example, we developed a project in a strict deadline under the state contract. The user experience we built from our own assumptions. After a few months as the commercial operation began, we started receiving the negative feedback from end users increasingly. They complained about system complexity and obscurity. 


In the talk, I would like to tell you about my experience on how I solved issues using the Customer Journey Map tool.

Audience level
Lightning Talk (20 min)

How to build trust-based relations on a project

16.09.2019

“How to build trust relationships on a project”, - Why is it important? How does this relate to the work of an analyst?

Trust is a part of the communication. We build communication with a customer and a development team. When speaking about the customer, success and quality of the project depend on our dialogue competence.

What will you learn from the report?

• scale for assessing trust

• triggers for assessing the rise / fall of confidence

• analyst vices that undermine trust

• analytics tools to increase trust

• additional materials

The report will be useful for analysts at all levels. The emphasis is placed on custom development, but the same principles work for the product development (we talk about dialogue with product managers, contractors, customers).

Audience level
Regular Talk (40 min)

Verify UI/UX hypothesis with Customer Journey Map tool

21.01.2019

What issues do we always face when developing applications?
-- What does a user want?
-- How to make the solution more user-friendly and understandable?
-- How to optimise the user experience?

We receive negative feedbacks regularly from users at the output.


These situations are normal because usually development and adaptation come from hypotheses and prejudices of the team with its own experience which differs from the experience and views of users. 


For example, we developed a project in a strict deadline under the state contract. The user experience we built from our own assumptions. After a few months as the commercial operation began, we started receiving the negative feedback from end users increasingly. They complained about system complexity and obscurity. 


In the talk, I would like to speak about my experience on how I solved issues using the Customer Journey Map tool.

Audience level
Lightning Talk (20 min)