Conferences for professionals in the information technology industry

Hendrickx Filip



After about 10 years in business consulting and a prior 10 years in software engineering and research, Filip Hendrickx founded altershape to help established organisations become corporate startups. To do this, he follows a structured yet pragmatic approach, by bridging BA with lean startup and innovation techniques.

Filip is also co-author with Ian Richards of their upcoming book on business transformation.

Finally, as joint president of the IIBA Brussels Chapter, Filip helps supporting the BA profession and growing the BA community in Belgium.

Filip’s blog at altershape.eu: http://blog.altershape.consulting/


How BA can close the strategy - execution gap

Up to two-thirds of organisations struggle with turning their strategies into results, missing out on a potential performance increase of 60 to 100%. Yet without successful execution, the strategy is pointless. Indeed, strategy = execution.

Where should strategy become a reality? That’s right: in change projects. With business analysis perfectly positioned to connect the dots from theory to practice, from idea to solution.

Enter the strategic BA, who helps his team in finding answers to the following questions:

  • How do you formulate good goals, that guide execution but don’t restrict creativity?
  • How do you deal with stakeholders that know the solution before having investigated the problem?
  • What is the importance of deep listening, and how do you do it?
  • Why do we need to think about alternatives, and how do you facilitate their discovery?
  • Should we still be doing projects? Is there a better alternative?
  • What are the strategic BA’s new roles in a world where strategy = execution?
Audience level
Workshop (1h 30 min)

Bring the startup spirit to your organisation with the Innovation Canvas


Innovation is hard. Ideas are cheap and plentiful, but execution often falls short, and few ideas lead to valuable results within reasonable time and budget.

In this interactive talk, we will use the innovation canvas and corresponding validation driven think — shape — try an approach to guide idea development and help bring the most valuable ideas to fruition.

Audience level
Regular Talk (1 h 30 min)